AI-Driven Personalization

Introducing an analytics-driven approach to power deeper personalization at scale

Image depicting how AI can help drive personalization

Summary

Seamlessly integrate Acquia’s Digital Experience Platform with Google’s best-in-class Artificial Intelligence Platform and Google Analytics 360 to create a powerful insight-driven marketing platform that delivers AI personalization at scale. As a long-standing Acquia Preferred Partner, the first Acquia Personalization Solutions Partner, and a Google Marketing Platform Sales Partner, Bounteous is paving the way in improving the customer experience to maximize conversion and drive business results.

AI-Driven Personalization in Action

Bounteous and Acquia recently hosted a keynote presentation on AI-Driven Personalization, embedded below. The session features an analytics-driven approach that powers deeper personalization at scale to optimize digital marketing ROI.

Why Does This Matter to You?

According to a Forrester Report, businesses are starting to determine that improving customer experience is a greater priority than increasing revenue. This is because great customer experience will improve conversion, retention, engagement, and other factors that drive business success.

Scaling personalization beyond a few use cases can be overwhelming and time-consuming, but it can be made simpler through artificial intelligence (AI). In fact, it’s never been easier to understand consumers and create personalized offers by adding AI capabilities on top of Acquia’s DXP platform.

By using quantitative analysis, we help focus marketing spend and qualitative analysis on the areas that will really make a difference, delivering the right messages, at the right time, via the right channel.  

Ultimately, the proper leveraging of AI as a part of your digital marketing toolkit will help you stand out with your audience and improve your customer experience. Creating a sense of intimacy with your customer base builds loyalty, confidence, and joy in buying. This will help you stand out from your competitors to drive increased revenue.

How Does It Work?

Acquia DXP + Google AI Platform + Bounteous know-how combine to create a powerful insight-driven marketing platform that will enable you to deliver a personalized experience for every visitor to your digital property. We help make your customers feel seen, known, and understood to meet their needs at the moments that matter in order to drive conversion and ultimately, ROI.

Our solution to personalization at scale includes:

  • Lead Prioritization
  • Content Attribution Modeling
  • Audience Segmentation
  • Automated Metadata Tagging of Assets in Acquia DAM
  • Feature Importance Measurement

We believe a great digital experience can transcend the digital world and create deeper brand engagement and loyalty. With AI-Driven Personalization, we drive personalized experiences at scale to make your digital property stand out from competitors and become a market leader.

Seth Dobbs
Chief Technology Officer at Bounteous

AI-Driven Personalization Resources

For more information on personalization at scale and uncovering the moments that truly lead to conversion, check out these blog posts: