Adobe Analytics

Getting insights into your site performance and audience engagement should be at the core of your web and marketing strategy. With Adobe Analytics, you are able to get actionable insights beyond mere reporting metrics, and empower marketing and IT to make data-driven decisions.

Adobe Analytics lets you see what content and campaigns are most effective. As a result, you can then understand how to better engage your core audiences and boost your bottom line.

Features

  • Award-Winning Web Tools
  • Integration With Marketing
  • Advanced Attribution
  • Predictive Analytics

Award-Winning Web Tools

Even the best web experiences don't mean much if you cannot measure them. Adobe Analytics is at the forefront after more than two decades of leading the pack. Adobe’s award-winning tools turn vast streams of web data into insights you can sip on. With Adobe Analytics’ integration with best-in-class tools Audience Manager, Campaign, and Target, you can act on your data, not just record it.

Integration With Marketing

Do not silo your marketing from your web. Adobe Analytics brings data from any channel under one roof to bring real-time insights based on true 360-degree customer views. And with Adobe’s Device Co-op, it is now possible to report on your visitors’ conversations across different devices. You can now get a full sense of the omnichannel customer journey.

Advanced Attribution

See behind the conversion to invest accordingly with proper, powerful attribution. When you are spending a lot on content and campaigns, make sure that your journeys really matter. With both rules-based and algorithmic models, you can use machine learning and advanced statistics to guide your investments.

Predictive Analytics

Move towards the future. Adobe Analytics' AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. And with the power of Adobe’s Sensei you will easily be able to detect and investigate anomalies and hidden patterns without the traditional hours of tedious analysis, as well as get the data back into your other Adobe tools to gain more powerful insights.

 

 

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