Activate for Adobe Experience Foundation

An Adobe Experience Cloud Accelerator for Creating Customer Experiences using Adobe Experience Manager, Adobe Analytics, and Adobe Target

Activate for Adobe Experience Foundation is Bounteous’ digital marketing offering for minimizing the cost and time it takes to launch your digital customer experiences with Adobe Experience Manager, Adobe Analytics, and Adobe Target. This solution allows companies to start their AEM codebase off on the right foot by establishing all of Adobe’s best practices, patterns, and tools to launch quickly without sacrificing long-term maintenance and flexibility.

Activate for Adobe Experience Foundation is configured for the latest version of Adobe Experience Manager (AEM) as well as Adobe Analytics, Adobe Target, and Launch, making it a powerful solution great for any organization.

The Activate Advantage 

Flexible templates and customizable components tell your brand story, giving visitors a first-class experience. Behind the scenes, a platform built on best practices ensures that you are set up for success: your IT team can easily implement upgrades, and content authors can make changes without requiring technical resources. Beyond this baseline, internationalization and multi-site functionality help you reach a growing global audience—all without reinventing the wheel. With Activate, you can be confident that your company is ready to create an exciting new digital experience for your customers.


  • Atomic Design System
  • Flexible Page Templates
  • Expanded Component Library
  • Powerful Analytics & Targeting
  • Internationalization & Localization
  • Multi-Site Readiness
  • Multi-Platform Integrations
  • Training & Support

Atomic Design System

Built on AEM and enhanced by Bounteous, Activate's design system makes using beautiful, functional components and style guide elements easy. Activate applies the principles of Atomic Design to have an expressive and consistent design language that your content authors leverage to build new experiences. From colors to fonts to typography, we have you covered. Activate can also integrate with your existing design system, bringing a strong backbone to your established style.

Flexible Page Templates

With predefined templates and movable components, content authors have the flexibility to tell their brand story, as well as create additional templates in the system. 

expanded component library examples

Expanded Component Library

Activate goes beyond Adobe's core component set, incorporating components that give visitors the features and interactions they have come to expect. From Google Maps to Search Results to Embedded Video, Activate makes it easy to build a dynamic experience without custom development.

examples of activate on multiple sites with different styles

Powerful Analytics and Targeting

Understanding user behavior is key to achieving results. We start with strategy and a platform-agnostic data layer, then work with your tracking and testing tools to craft a unique solution. Information surfaced in this data layer provides a basis for reporting, guidelines for action, and ultimately, a personalized audience experience. Activate integrates with Adobe Launch, Google Tag Manager, or any other tag management solution.

Internationalization and Localization

Create far-reaching experiences with minimal overhead. We leverage our deep experience with internationalization—think a project with 70+ websites, 16 countries, 10 languages, all in one year—to make handling different countries, regions, and languages a matter of simple configuration. Features developed by Bounteous and implemented in Activate give you the power to create lasting experiences for your target consumer, no matter who or where they are. 

Multi-Site Readiness

We helped develop Adobe’s current multi-site functionality: reap the benefit of our experience and add your 2nd, 3rd, or 12th website without the need for rework. The benefits are cumulative: each new site builds on your core library, making building the next experience even easier while bundling multi-site with a design system ensures visual consistency.

examples of activate on multiple sites with different styles

Multi-Platform Integration

Seamless integration with Salesforce, Marketo, Google Analytics, and many ERP systems make measuring, strategizing, and marketing simple. If you need to connect Activate to another Adobe program, reach out: we’re ready to help you connect.

Training & Support

Your Activate team will be with you through every stage of development, working with you to install upgrades, build new features, or troubleshoot issues.

We continue to provide support post-launch. As part of this, we want to empower your team to author content, maintain Activate, and extend its functionality. Activate trainings provide a hands-on workshop to get you started. Available virtually, on-site, or at one of Bounteous' office locations, these sessions set you up for the long term. 

Technical Details

  • Integrates latest versions of AEM Target, Analytics, and Launch
  • Adobe best practices for maintainability and flexibility
  • Key features from Adobe ACS AEM Commons
  • Enhancements to WCM Core Components
  • Robust suite of unit tests
  • Royalty-free, perpetual license
  • Runbook supports DevOps and Managed Services team

See how Activate comes to life at and view the style guide to learn more.


Not Sure Where to Start?

Activate seems like a great fit, but you’re not sure about your business needs. We get it - and we know that a great experience starts with strategy. Reach out and we’ll help map your digital future.