Activate for Commerce

An Adobe Experience Cloud Accelerator for Commerce Sites

Activate for Commerce

Activate for Commerce extends the Activate functionality to include commerce-specific features and functionality, helping companies take advantage of the Adobe Commerce Cloud. This solution incorporates features and functionality specifically designed for commerce websites built on Adobe Commerce, previously known as Magento Commerce, and other commerce engines, enabling integration in AEM. Activate for Commerce makes it easy for businesses to combine the benefits from both platforms, and get to value faster, adding flexibility, scalability, and acceleration to programs.

Behind the scenes, a platform built on best practices ensures that you are set up for success: your IT team can easily implement upgrades, and content authors can make changes without requiring technical resources. Beyond this baseline, internationalization and multi-site functionality help you reach a growing global audience - all without reinventing the wheel. With Activate, you can be confident that your website is ready now, and for the future.

screen grab from the luma demo site


  • Headless Support
  • Designed for Commerce
  • Optimized Design System
  • Flexible Page Templates
  • Expanded Component Library
  • Powerful Analytics and Targeting
  • Internationalization and Localization
  • Multi-Site Readiness
  • Multi-Platform Integrations
  • Training & Support

Headless Support

Activate for Commerce leverages Adobe's Commerce Integration Framework (CIF) to make server- and client-side GraphQL requests to the commerce engine. This enables fully headless scenarios where AEM owns the entire presentation layer and API calls are made for anything transactional and for pulling in product/category information.

Designed for Commerce

With built-in layouts and components designed for commerce websites including Product Display Pages, Product Category Pages, Mini-cart & Checkout, and more—Activate for Commerce adds functionality on top of Activate to effortlessly enable integrations between your commerce website and AEM. 

screen grab from luma demo site

Optimized Design System

Built on AEM and enhanced by Bounteous, Activate's design system makes using beautiful, functional components and style guide elements easy. From colors to fonts to typography, we have you covered. It can also integrate with your existing design system, bringing a strong backbone to your established style.

Flexible Page Templates

With pre-defined templates and movable components, content authors have the flexibility to tell their brand story, as well as create additional templates in the system. 

screen grab from Luma Demo Site

Expanded Component Library

Activate goes beyond Adobe's core component set, incorporating components that give visitors the features and interactions they have come to expect. From Google Maps to Search Results to Embedded Video, Activate makes it easy to build a dynamic experience without custom development.

Powerful Analytics and Targeting

Understanding user behavior is key to achieving results. We start with strategy and a platform-agnostic data layer, then work with your tracking and testing tools to craft a unique solution. Information surfaced in this data layer provides a basis for reporting, guidelines for action, and ultimately, a personalized audience experience. Activate integrates with Adobe Launch, Google Tag Manager, and many other tag management solutions.

Internationalization and Localization

Create far-reaching experiences with minimal overhead. We leverage our deep experience with internationalization—think a project with 70+ websites, 16 countries, 10 languages, all in one year—to make handling different countries, regions, and languages a matter of simple configuration. Features like Shared Component Properties, Contextual Pathbrowser, and Page Root Provider give you the power to create lasting experiences for your target consumer, no matter who or where they are. 

Multi-Site Readiness

We helped develop Adobe's current multi-site functionality: reap the benefit of our experience and add your 2nd, 3rd, or 12th website without the need for rework. The benefits are cumulative: each new site builds on your core library, making building the next experience even easier, while bundling with multi-site with a design system ensures visual consistency.

Multi-Platform Integration

Seamless integration with Salesforce, Marketo, Google Analytics, and many ERP systems make measuring, strategizing, and marketing simple. If you need to connect Activate to another Adobe program, reach out: we’re ready to help you connect.

Training & Support

Your Activate team will be with you through every stage of development, working with you to install upgrades, build new features, or troubleshoot issues. 

We continue to provide support post-launch. As part of this, we want to empower your team to author content, maintain Activate, and extend its functionality. Activate trainings provide a hands-on workshop to get you started. Available virtually, on-site, or at one of Bounteous' office locations, these sessions set you up for the long term.  

Technical Details

  • Built with the latest versions of AEM, Target, Analytics, and Launch
  • Integrates with ACS AEM Commons
  • Leverages and enhances WCM Core Components + CIF Core Components
  • Royalty-free, perpetual license
  • Model DevOps Runbook supports devops and Adobe Managed Services teams
  • Built according to Adobe best practices for maintainability
  • Robust suite of unit tests

See how Activate for Commerce comes to life at and view the style guide to learn more.

Not sure where to start?
Activate seems like a great fit, but you’re not sure about your business needs. We get it - and we know that a great experience starts with strategy. Reach out and we’ll help map your digital future.