Getting insights into your site performance and audience engagement should be at the core of web and marketing strategies. With Adobe Analytics, get actionable insights beyond mere reporting metrics, and empower marketing and IT to make data-driven decisions.
Our certified Adobe Analytics team helps companies strategize, implement, and use the leading digital intelligence platform.We follow a tried and true process to ensure we are following best practices, leveraging our expertise, and meeting your specific analytics needs. As a result, we enable businesses to understand and optimize how customers interact with the digital brand experience.
- Award-Winning Digital Analytics Solution Integration With Marketing
- Quicker Time to Insight
- Integration with Marketing
- Advanced Attribution
- Predictive Analytics
- Shared Audiences
Award-Winning Web Tools
Even the best web experiences don't mean much if you cannot measure them. Adobe Analytics is at the forefront after more than two decades of leading the pack. Adobe’s award-winning tools turn vast streams of web data into insights you can sip on. With Adobe Analytics’ integration with best-in-class tools Audience Manager, Campaign, and Target, you can act on your data, not just record it.
Integration With Marketing
Do not silo your marketing from your web. Adobe Analytics brings data from any channel under one roof to bring real-time insights based on true 360-degree customer views. And with Adobe’s Device Co-op, it is now possible to report on your visitors’ conversations across different devices. You can now get a full sense of the omnichannel customer journey.
See behind the conversion to invest accordingly with proper, powerful attribution. When you are spending a lot on content and campaigns, make sure that your journeys really matter. With both rules-based and algorithmic models, you can use machine learning and advanced statistics to guide your investments.
Move towards the future. Adobe Analytics' AI and machine learning bring hidden opportunities and answers to everyone with the click of a button. And with the power of Adobe’s Sensei, you will easily be able to detect and investigate anomalies and hidden patterns without the traditional hours of tedious analysis, as well as get the data back into your other Adobe tools to gain more powerful insights.
Acting on audience segments that you've created, refined, and developed, assists in building key insights for recognizing common behaviors. Using shared audiences that are based on any number of behaviors within Adobe Analytics allows you to take action through testing, targeting, and campaign optimization within Adobe Experience Cloud for activation in other Adobe products.