Adobe Journey Optimizer

Adobe Journey Optimizer (AJO) is the newest campaign orchestration platform within Adobe Experience Cloud. While it meets similar use cases as Adobe Campaign Standard and Adobe Campaign Classic, it can also support real-time, 1:1 personalization and offer decisioning across audiences, channels, and screens. In essence, the platform supports batch sending against a traditional marketing calendar, as well as individualized cross-channel customer journey experiences. In addition, the tool is built on Adobe Experience Platform (AEP) architecture that adds scale, speed, and flexibility to meet the "in-the-moment" needs of modern customer experiences.

Coupled with our AEP services, our AJO marketing services and technology teams offer journey orchestration strategy and communications planning, platform implementation and systems integration services, and fully managed platform services for ongoing administration, maintenance, and operational execution support. We also have expertise integrating Adobe Journey Optimizer with other Adobe Experience Cloud products for organizations looking to maximize their Adobe investment. 


  • Real-time Customer Insights and Engagement
  • Omnichannel Orchestration and Execution
  • Intelligent Decisioning and Personalization

Real-time Customer Insights and Engagement

Create real-time customer profiles by integrating all offline and online data, such as web, CRM, direct mail, and other data, into a single unified profile in AEP. Then listen to real-time signals from data sources across the customer journey to anticipate next best actions and next best offers. Finally, ensure seamless movement in and out of real-time CDP segments to focus on individual experiences across channels in moments of interaction that truly matter to each unique customer experience.

Omnichannel Orchestration and Execution

Leverage the Adobe Journey Optimizer orchestration canvas to facilitate audience-based and real-time 1:1 interactions across channels. Then use the AJO Message Designer to deliver personalized email and mobile messages using an intuitive and easy-to-use drag and drop interface for experience activation. The AEM Assets Essentials offering from Adobe extends campaign orchestration efficiencies by providing a central location to manage reusable assets across personalized messages and offers deployed through AJO. Need integration capabilities outside of email and mobile channels? Not a problem. Bounteous capabilities stem from a rich history of engineering and development skillsets, allowing us to provide the expertise needed to deliver on the most complex channel integration requirements.

Intelligent Decisioning and Personalization

Adobe Journey Optimizer leverages machine learning (ML) and artificial intelligence (AI) to ensure customers receive optimal offers and experiences at varying points of the customer journey. AJO Offer Decisioning allows users to create and manage offers around eligibility rules in a central library of offers that can then be embedded in digital marketing campaigns. AJO Send-time Optimization uses AI to capitalize on the best time to send messages to each customer when they're most likely to engage in each channel. While Predictive Engagement functionality uses ML to score and target high-value customers, while minimizing churn risk.