Marketo Engage

Marketo Engage is a comprehensive platform for B2B campaign management. The platform allows organizations to bridge sales and marketing activities, by combining key marketing and CRM data into a central place, in order to deliver seamless experiences that build your sales pipeline, drive conversions, and evolve ongoing customer relationships.

Our team of technology and marketing experts offer platform implementation and configuration, custom integration and app development, and full-service marketing operations to maximize your Marketo investment across channel deployments and marketing analytics. Our Marketo solutions focus on maximizing efficiency throughout lead generation, progressive profiling, marketing automation, and revenue attribution. This commitment is well-exemplified in our popular Marketo extension for Adobe Launch.

By communicating across disciplines, we move between strategy, execution, testing, and analysis, creating ongoing success through a collaborative and complete approach.

Features

  • Campaign & Journey Automation
  • Lead Management
  • Marketing Measurement & Attribution
  • Marketo Extension for Adobe Launch

Campaign & Journey Automation

Automate interactions with prospects and customers at key inflection points in conversion and account management lifecycles. Through native CRM integrations, you can leverage sales and CRM data to support intelligent cross-channel engagement with leads and contacts through email, mobile, social, web, and offline channels.

Marketo’s automation capabilities using Smart Campaigns and Webhooks present a variety of campaign automation opportunities across lead nurturing campaigns, account-based marketing campaigns (ABM), real-time trigger messaging, sales communications, and other interactions with key contacts.

Lead Management

Identify and engage with the best prospects, at the right time, using Marketo’s lead management capabilities. Marketo’s flexible lead scoring and analytical tools allow you to apply intelligent scoring algorithms at scale, based on behavioral, demographic, and engagement data, positioning your organization to route only the best prospects to sales to nurture.

Marketing Measurement & Attribution

Marketing measurement and attribution across each touchpoint help sales and marketing to understand what’s working. Marketo’s reporting tools prove which channels, campaigns, and offers are truly driving conversion and advancement through the sales funnel.

Marketo Extension for Adobe Launch

Add the power of Marketo to your site by way of the Adobe Launch extension, developed by Bounteous. This extension allows you to initialize lead tracking, capture click events, and track page visits efficiently. In addition, you can load and control your Marketo forms directly, without having to deploy code.