Google Analytics 360

Drowning in data? Hitting your data limit each month? Ready to dive deeper? We will help with strategic guidance for mission-critical and large-volume websites, so you can explore more features, more integrations, and more data, with less sampling.

Beyond just getting access to the tools and features of Google Analytics 360, you are looking for a partner who can guide both strategic and technical components for an enterprise analytics solution. We work as an extension of your team, working towards your business goals and coordinating between the necessary departments and vendors to thoroughly and correctly implement Google Analytics 360 using industry best practices that we have pioneered.

 

Features

  • Seamless Integrations
  • Shared Audiences
  • Hit-Level Data
  • Reporting Advancements
  • Full Services with a Certified Partner

Seamless Integrations

With Google Analytics 360, you can enjoy integrations with other products in the Google Marketing Platform and beyond, including Google Ads, Google Display & Video 360, Google Optimize, and turnkey integrations with Salesforce Marketing Cloud and Sales Cloud, to name a few. While Google Analytics allows importing data from custom data sources, including advertising cost data, product or content data, and more, Google Analytics 360 enhances this functionality with a feature called query-time import, meaning we can look at our historic data in the interface and view the new imported data, even if we have changed or updated the import after the data was originally collected.

Shared Audiences

In Google Marketing Platform, “audiences” are how we pass collections of users between tools — like sharing a Google Analytics audience with Google Ads, Google Display & Video 360, or Google Optimize. While there are many ways to accomplish the same objective, using simple audience definitions in Google Analytics can improve your flexibility and accuracy when remarketing to users through Google Ads. By keeping each audience definition modular and relying on tool-specific features, you can avoid situations that waste your money and annoy users.

Hit-Level Data

Google Analytics 360 allows hit-level data to be automatically passed from Google Analytics into Google BigQuery, Google’s big data storage and querying tool. This allows for more complex analysis, or can act as a conduit for exporting more granular data into a data warehouse. For companies looking to answer challenging questions with their data, like defining the customer journey, looking at user behavior across sessions, or joining together external data sources, Google BigQuery is the tool you will be most excited about.

Reporting Advancements

There are a number of advanced reports available only to Google Analytics 360 customers including Advanced Analysis, Data-Driven Attribution and more. There are also enhanced custom funnel reporting options available, enabling better flow reporting for on-site actions across users and sessions. This feature is great for visualizing multiple conversion paths through your website.

Full Services with a Certified Partner

When you purchase Google Analytics 360 through a sales partner like us, we work with you to make sure you get the most value out of Google Marketing Platform. Not only do you get our top-of-the-line services and support, you also get our market-leading expertise.
 

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