Google Optimize

Create more engaging experiences for all of your site visitors with Google Optimize. Whether introducing testing to your organization for the first time or exploring the advanced benefits of product integration, we can help you exceed your hypotheses.

Features

  • Experiment Design
  • Product Integration
  • Advanced Personalization
  • Reporting & Iteration

Experiment Design

Often the hardest part of testing is knowing where to start. Lean on our team of testing experts to apply a winning combination of industry best-practices with data-backed improvements over historical baselines.

Product Integration

Google Optimize is powered by its native product integrations with the rest of Google Marketing Platform. Analytics, audience data, and advertising data blend together to create potent testing opportunities to show the right message to the right visitors.

Advanced Personalization

With the enterprise version of Google Optimize, Google Optimize 360, audiences are easily shared to give you the capability to target individuals based on previous behavior on your site. Customers with a robust Google Analytics implementation can immediately take advantage of this feature, personalizing and testing experiences for high converters, engaged users, or even previous experiment participants. If navigating for the first time, use us as guides to explore personalization and demonstrate success.

Reporting & Iteration

See how your experiment affects customers and track results in Analytics. Plus, you can compare your results based on a variety of priorities including clicks, purchases, and more, creating clear paths for future testing and optimization.

 

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