Google Tag Manager

Don't just throw words at the wall and see what sticks. Let us help you implement your tagging and tracking with the industry-leading tag management solution. As a publicly available product, we know that the value of Google Tag Manager will continue to increase as more people adopt the technology. 
 
As an early adopter of Google Tag Manager, we have grown up with the product and recommend it to all of our clients, in all of our Google Analytics and Digital Marketing consulting projects. 

While we recommend both the Tag Manager and Google Tag Manager 360 (an enterprise-level tool), both have features that can benefit businesses. Google Tag Manager 360 is built for enterprises, with unlimited workspaces, zones for nested GTM containers, and additional approval queue capabilities to allow for managed control over who can submit and approve changes.

Features

  • Enhanced Efficiency
  • Built-In Google Product Integration
  • Expert GTM Training for Your Team

Enhanced Efficiency

Google Tag Manager helps your team work together faster by consolidating marketing and analytics tracking into a central location, allowing them to be managed through Google’s intuitive user interface and utilizing robust features like version control, live site debugging, and key integrations with other products from Google or other third parties.

Built-In Google Product Integration

Unlike other tag management platforms, Google Tag Manager is specifically designed to work with other Google products, with built-in Tag templates for products like Google Analytics, Google Ads and Google Display & Video 360, as well as a standardized data structure that works with other products like Google Optimize.

Expert GTM Training for Your Team

We don’t just bring you along for the ride with Google Tag Manager. Instead, we remain transparent and collaborative, setting up your site in a way that is consistent with best practices and taking advantage of a globally-used tool that has a mountain of resources and supporting documentation.
 
We work with your team to make sure you are comfortable making the minor changes and necessary updates you want to control, while we focus on the big-picture issues and enhancements.

 

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