Summary

Segment is a Customer Data Platform (CDP) that simplifies collecting and using data from the users of your digital properties. With Segment, you can collect, transform, send, and archive your first-party customer data. Segment simplifies the process of collecting data and hooking up new tools, allowing you to spend more time using your data, and less time trying to collect it.

Segment allows you to enrich your customer data by connecting data from your other tools, and then aggregating it to monitor performance, inform decision-making processes, and create uniquely customized user experiences. You can also use Unify, Segment’s identity resolution tool, to unify data from individual users to gain a holistic understanding of their actions.

We work with Segment to help accelerate growth for brands.  We’re long-term partners with a shared goal of deepening customer relationships.