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Partner

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Summary

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You have insights, now what do you do? With Adobe Audience Manager, turn fragmented data from any channel or device into meaningful audiences that you can act on right away.

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If you know what needs to change, and can change it quickly and efficiently to deliver results, then your job is done. With Audience Manager, you can say goodbye to disjointed campaigns and irrelevant ads. Pick a data management tool that puts customers first.

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Our Features
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Experimentation & Testing

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You should not let manual or rules-based-only testing slow you down. Use A/B and multivariate testing to check everything through every channel. Stop guessing and learn what makes the most effective combination of content, layouts, UX, and more through all your digital properties. AI-powered testing helps you to automatically size your testing, while reshuffling and providing dynamic content. We can help you focus on testing whole experiences rather than iterative changes and ensuring test integrity. Test multiple alternatives to your website and evaluate which one brings a higher conversion.

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Omnichannel Personalization

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Tailor unique experiences for every user on your web and mobile site, apps, social media, and other digital channels such as connected devices and servers. Optimize your personalization through all channels and deliver a consistent and personalized customer journey that your users will find engaging and seamless. Recommend content is determined for visitors based on what others are viewing and what’s trending. This provides an engaging experience for your visitors and lengthens their time spent on your site. Tap into powerful AI that uses everything you know about your visitors to deliver each one their best personalized experience.

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Adobe Target allows you to take control of your data and automation drive allocation. This allows for complete control of how much of your visitor traffic sees each test variant and for customization of the statistical thresholds to achieve the KPIs of your business. By utilizing the automation features through AI-driven offer delivery from Adobe Sensei, we let Adobe Target dynamically decide how much traffic to serve each experience. 

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With Sensei-driven Auto-Target, Adobe Target analyzes the data you have about each visitor and makes AI-driven decisions about what experience to serve for the best results and greatest ROI.

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