Google Analytics 4 Properties Training
Google Analytics 4 (beta name: App + Web) has exciting potential for your existing Google Analytics account. Join our course to learn more!
Google Analytics 4 Properties (beta name: App + Web) is not an upgrade to Universal Analytics — it is an entirely new version of Google Analytics that allows for flexibility in collecting analytics data from both app and web platforms. The features are strikingly different while the functionality offers dramatically more potential, especially for a multi-platform digital landscape.
By the end of the workshop, you will be able to get started with Google Analytics 4 right away. You will have an understanding of how to set up a property; how to navigate its reports, how to answer questions about who comes to your digital properties, how they arrived, what they did, and whether they converted; and how the underlying data model provides a more holistic view of the customer journey. You will also become familiar with methods to collect customized data, such as events and user properties.
Our trainers are actually consultants here at Bounteous, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
Google Analytics 4 Properties Workshop(beta name: App + Web)
Google Analytics 4 is the newest version of Google Analytics that allows for flexibility in collecting analytics data from both app and web platforms. By the end of this course you'll be ready to take on Google Analytics 4 properties with your organization.
- Have an understanding of how to set up a property; how to navigate its reports, how to answer questions about who comes to your digital properties, etc.
- Become familiar with methods to collect customized data, such as events and user properties.
- Leave equipped with the knowledge to get started with a Google Analytics 4 property right away.
Who Should Attend?
- Analysts familiar with standard Google Analytics Universal Analytics properties.
- Developers who use Google Tag Manager and implement data collection code.
- Curious stakeholders who want to check out the future of digital analytics.
- Common attendee roles: data analyst, marketer, data scientist, executive leadership.
It is recommended, but not required, attendees are familiar with Google Analytics and Google Tag Manager prior to class. Check out the Google Analytics 101 and 201 courses, and Google Tag Manager 101 workshop to get up to speed.
Introduction to Google Analytics 4 Properties
Understand the difference between Google Analytics 4 properties and other types of Google Analytics properties. Learn the various benefits of creating a Google Analytics 4 property.
Creating a Google Analytics 4 Property
Learn how to create a Google Analytics 4 property and its corresponding Firebase project.
Navigating the Interface
Get familiar with how to navigate the new Google Analytics 4 reports, including the new Analysis feature.
Methods for Collecting Events and User-Scoped Custom Dimensions
We will go through methods for collecting events and customizing your data within Google Analytics 4 properties.
Advancing Google Analytics 4 with Integrations
Learn how to take full advantage of Google Analytics 4 integrations, including Google Ads & BigQuery.
Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.