Google Analytics 4 Properties Training

Google Analytics 4 (beta name: App + Web) has exciting potential for your existing Google Analytics account. Join our course to learn more!

Google Analytics 4 Properties (beta name: App + Web) is not an upgrade to Universal Analytics — it is an entirely new version of Google Analytics that allows for flexibility in collecting analytics data from both app and web platforms. The features are strikingly different while the functionality offers dramatically more potential, especially for a multi-platform digital landscape.

By the end of the workshop, you will be able to get started with Google Analytics 4 right away. You will have an understanding of how to set up a property; how to navigate its reports, how to answer questions about who comes to your digital properties, how they arrived, what they did, and whether they converted; and how the underlying data model provides a more holistic view of the customer journey. You will also become familiar with methods to collect customized data, such as events and user properties.

Our trainers are actually consultants here at Bounteous, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.

Google Analytics 4 Properties Workshop(beta name: App + Web)

What Does This Course Cover?

  • What are Google Analytics 4 properties from other types of Google Analytics properties? Why should you configure this new property (even if you don’t manage a mobile app)?
  • How to create a Google Analytics 4 property and its corresponding Firebase project.
  • How to navigate the new Google Analytics 4 reports, including the new Analysis feature.
  • Methods for collecting events and customizing your data within Google Analytics 4 properties.
  • How to take full advantage of Google Analytics 4 integrations, including Ads & BigQuery.

Who Should Join This Course? If you’ve taken Google Analytics 101 and 201 courses, or Google Tag Manager 101, you are equipped to join! This course is also great for:

  • Analysts familiar with standard Google Analytics Universal Analytics properties.
  • Developers who use Google Tag Manager and implement data collection code.
  • Curious stakeholders who want to check out the future of digital analytics.

Course Outline Getting Started with Google Analytics, Google Analytics 4 Properties

  • What is Google Analytics 4?
  • Why Firebase?
  • The Data Model
  • How to Get Started
  • Key Differences between Google Analytics and Google Analytics 4 Properties

Creating a Firebase Project and a Google Analytics 4 Property

  • The Importance of Firebase Projects
  • Linking Firebase to Google Analytics
  • Google Analytics 4 Property Settings & Streams
  • Key Differences between Google Analytics and Google Analytics 4 Properties

Navigating the Google Analytics 4 Interface

  • Home
  • Realtime, Reports, Events, and Conversions
  • Analysis
  • Configure Audiences and Segments
  • Key Differences between Google Analytics and Google Analytics 4 Properties

Methods for Collecting Events

  • Events Overview in Google Analytics 4
  • Transitioning From Universal to Google Analytics 4
  • GTAG vs GTM
  • Sample GTM Events
  • Configuring Events in the Interface
  • Key Differences between Google Analytics and Google Analytics 4

Advancing Google Analytics 4 with Integrations

  • Google Ads
  • BigQuery Integration Through Firebase
  • BigQuery to Data Studio
  • Sample Queries
  • Key Differences between Google Analytics and Google Analytics 4