Google Marketing Platform Training

Learn how to drive sales and measure results with your Google toolbox.

At our Google Marketing Platform training, you’ll get an overview of what’s going on in the Google world – what are all these products, and how do they fit together?

And how would we know? All of our trainers are actually consultants here at Bounteous, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.

Google Marketing Platform Quickstart

The Google Marketing Platform (GMP) contains a number of tools for ad serving, audience-targeting, site testing and personalization, and website analytics. Google Marketing Platform contains:

  • Google Display & Video 360
  • Google Search Ads 360
  • Google Analytics 360
  • Google Tag Manager 360
  • Google Optimize 360
  • Google Surveys 360
  • Google Data Studio

In this workshop, we’ll walk you through the value of each tool and help you make sure any GMP tools that you have are connected correctly. Through case study presentations and a conversational approach, we’ll talk about what challenges you’re facing in implementing these products or strategies, how to overcome common barriers, and how to get stakeholders to buy-in.

This workshop is designed for C-Level executives to offer a high-level overview of the capabilities, benefits, and roadmap of the Google Marketing Platform.