Google Tag Manager Workshops

Learn the ins and outs of Google Tag Manager in this full-day hands-on workshop geared towards both Web Marketers and Website Professionals.

Our Google Tag Manager workshops are designed to take you from a full site implementation all the way through to advanced enterprise concepts.

In the 101 course, each attendee is granted access to our custom sandbox environment where they can practice implementing Google Analytics on a test site, as well as adding custom event tracking and much more. We get more technical in 201, with advanced debugging, tracking forms, and using some of the enterprise-level features! For both classes, bring real questions about your own website to discuss and troubleshoot.

Our trainers are actually consultants here at Bounteous, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.

Google Tag Manager 101

NOTE: Given the hands-on nature of this workshop and its focus on Google Analytics related tags, we recommend attending our Google Analytics courses first or have a working knowledge of Google Analytics. This way attendees are familiar with the concepts in Google Analytics, and then learn how to implement them in Google Tag Manager. If you cannot take one of these other courses, please be familiar with the following concepts: pageviews vs events, custom dimensions and their available scopes, and default reports in Google Analytics (All Pages, Top Events, Real Time, and Goal Overview).

We call this a 101 because we start at the very beginning. However, by the end of the day, you’ll have done it all – everything needed for a full site implementation.

This course is designed to introduce beginner to advanced concepts, with immediate takeaways like tracking file downloads and form submissions as well as more complicated implementations like eCommerce and custom information about users.

Google Tag Manager helps make advanced tagging and tracking easier, even for non-developers. However, general knowledge of HTML and HTML elements will be helpful as we talk about tracking specific items on a page, like forms. Knowledge of JavaScript is not required, but will certainly ease the learning curve for Google Tag Manager.

Consider sending the person that will be in charge of maintaining Google Tag Manager as well as the development or IT person that will help with any required website additions!

What is Google Tag Manager?
Learn more about tag management systems in general, Google Tag Manager implementation strategy, and the benefits of Google Tag Manager. Google Tag Manager doesn’t replace Google Analytics, but helps make the process of tagging your website and tracking actions on your site easier. Learn about how the two products work together in this article: What Is Google Tag Manager? (And How Does It Work With Google Analytics?)

Tags, Triggers, and Variables, oh my!
Learn these three important concepts inside of Google Tag Manager and how they interact with each other. We’ll create Tags, Triggers, and Variables that are extensible and easy to maintain.

Built-In Tags
Learn how to easily connect Google Tag Manager to Google AdWords, Google Analytics, eCommerce tracking, jQuery and more.

Using Click and Form Triggers
Learn how to use Triggers to automatically fire tags when actions occur on your site, like any of the following:

  • PDF downloads
  • Outbound links
  • Email or telephone links
  • Contact form submissions
  • Inbound lead submissions

Usually possible without any website code changes, we’ll use these common items as examples in the class so you gain real-world experience.

What is the dataLayer?
What is it and why is it important? See how developers can use a well-formed dataLayer to make information available for use inside of Google Tag Manager. Read a related blog post here.

Capabilities & Limitations
These days everything is custom-built with its own custom-problems. Learn the best site layout practices for when you can make changes to your website, as well outside-the-box solutions for when you can’t.

When Do I Need A Developer?
For many tagging requests, Google Tag Manager lessens the need for a developer and empowers marketers or analysts to add custom tracking, Google Analytics events, and third-party tags in mere minutes.

For more complicated scenarios, like connecting to backend data sources or implementing eCommerce, Google Tag Manager will make the process easier, but will require collaboration with a developer. Our course will demonstrate the role that Google Tag Manager plays and provide links and instructions for when and how to communicate with a developer.

Google Tag Manager 201

NOTE: This is more technical than the 101 course. A thorough understanding of Google Analytics is recommended, as well as a comfort level working with HTML elements on a page and a basic understanding of JavaScript.

Already implementing Google Analytics through Google Tag Manager? Ready to talk about how you can take your knowledge of tags, triggers, and variables to the next level?

This course is geared towards goes into detail around capturing form submission information, working with iframes, cross-domain tracking for websites and forms. We also cover features of Google Tag Manager 360, like Zones, Approval workflows, Whitelists/Blacklists, and more.

Tools of the Trade
Learn advanced debugging techniques. We will talk through advanced Chrome Developer Tool features in the browser as well as browser extensions that assist with debugging tags and monitoring what you push to the data layer.

Efficiencies in Tag, Trigger & Variables
When using GTM to track a wide range of site activity, sending data to multiple vendors, it’s important to keep your container clean and tidy. We will discuss strategies for better organization and doing more with less.

Scraping the DOM
One of GTM’s greatest strengths is its ability to simply include JavaScript in the form of variables and Custom HTML tags. We will explain JavaScript and jQuery techniques to help you collect, or scrape, information off the page and into your tags.

Advanced Form Tracking
Learn how to interact with forms by drilling into the HTML on the page and collecting key information. We will also discuss the importance of excluding sensitive user data.

iFrame Tracking
We will discuss several strategies sharing consistent and accurate data between iFrames on the page, including code examples for the most common situations.

Sequencing, Callbacks, & Firing Schedules
Asynchronous JavaScript can lead to unpredictable results when loading several tags at once. Especially when there are dependencies, it’s important to have control over how and when tags are fired.

GTM Enterprise Features
Experience with large interdepartmental teams has taught us a lot about managing GTM throughout an organization. Features like versioning, workspaces, approvals, and Zones can help keep teams organized and create additional efficiencies.