Google Tag Manager Workshops

Learn the ins and outs of Google Tag Manager in this full-day hands-on workshop geared towards both Web Marketers and Website Professionals.

Our Google Tag Manager workshops are designed to take you from a full site implementation all the way through to advanced enterprise concepts.

In the 101 course, each attendee is granted access to our custom sandbox environment where they can practice implementing Google Analytics on a test site, as well as adding custom event tracking and much more. We get more technical in 201, with advanced debugging, tracking forms, and using some of the enterprise-level features! For both classes, bring real questions about your own website to discuss and troubleshoot.

Our trainers are actually consultants here at Bounteous, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.

Google Tag Manager 101

Our Google Tag Manager 101 course introduces you to the concept of tag management systems with a unique hands-on approach. Attendees are guided through a real full-site tagging implementation using a custom sandbox environment.

Business Benefits
  • Learn how enterprise tag management platforms enable reliable and fast site tagging, from QA, to debug, to launch.
  • Understand the importance of an implementation strategy and learn key concepts for developing a data collection plan for your organization.
  • Learn industry-leading tag management best practices to share with your team.
Who Should Attend?
  • Digital analysts responsible for maintaining a Google Tag Manager account.
  • Managers looking to understand Google Tag Manager and team permissions for deploying site tags.  
  • Developers helping with website updates seeking to understand the impact of their code on data collection.
  • Common attendee roles: Digital Analyst, Analytics Engineer, Marketing Manager, Digital Marketing Associate.
Need-To-Knows
  • It is strongly recommended, but not required, attendees have a general knowledge of HTML and HTML elements. This is helpful when we talk about tracking specific items on a page. 
  • It is strongly recommended, but not required, attendees are familiar with Google Analytics prior to class. Check out the Google Analytics 101 course to get up to speed. Learn about how the two products work together in this article: What Is Google Tag Manager? (And How Does It Work With Google Analytics?)
Course Overview

What is Google Tag Manager?
Learn more about tag management systems in general, Google Tag Manager implementation strategy, and the benefits of Google Tag Manager. Google Tag Manager doesn’t replace Google Analytics but helps make the process of tagging your website and tracking actions on your site easier.

Tags, Triggers, and Variables, oh my!
Learn these three important concepts inside of Google Tag Manager and how they interact with each other. We’ll create Tags, Triggers, and Variables that are extensible and easy to maintain.

Built-In Tags
Learn how to easily connect Google Tag Manager to Google Ads, Google Analytics, eCommerce tracking, jQuery, and more.

Using Click and Form Triggers
Learn how to use Triggers to automatically fire tags when actions occur on your site, like any of the following:

  • PDF downloads
  • Outbound links
  • Email or telephone links
  • Contact form submissions
  • Inbound lead submissions

Usually possible without any website code changes, we’ll use these common items as examples in the class so you gain real-world experience.

What is the dataLayer?
What is it and why is it important? See how developers can use a well-formed dataLayer to make information available for use inside of Google Tag Manager. Read a related blog post here.

Capabilities & Limitations
These days everything is custom-built with its own custom problems. Learn the best site layout practices for when you can make changes to your website, as well as outside-the-box solutions for when you can’t.

When Do I Need A Developer?
For many tagging requests, Google Tag Manager lessens the need for a developer and empowers marketers or analysts to add custom tracking, Google Analytics events, and third-party tags in mere minutes.

For more complicated scenarios, like connecting to backend data sources or implementing eCommerce, Google Tag Manager will make the process easier but will require collaboration with a developer. Our course will demonstrate the role that Google Tag Manager plays and provide links and instructions for when and how to communicate with a developer.

Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.

Google Tag Manager 201

Google Tag Manager 201 is an advanced course for digital marketers and analysts who would like to take their website and app tagging skills to the next level. This course will arm you with a deeper understanding of the data layer, a JavaScript object that is used to pass additional information from your company’s website to a Tag Manager container. The course also covers other advanced data collection and tracking methods

Business Benefits
  • Acquire a high-level view of your organization’s data collection strategy and understand opportunities for improvement. 
  • Learn how to debug even the most challenging tagging issues.
  • Master advanced data tracking techniques for working with iFrames, cross-domain tracking, forms, and more.
Who Should Attend?
  • Digital analysts who want to learn advanced techniques to capture more data.
  • Managers who want to think strategically at a high level about their data collection plan.
  • Common attendee roles: Digital Analyst, Analytics Engineer, Marketing Manager, Digital Marketing Associate.
Need-To-Knows
  • It is recommended, but not required, attendees have a basic understanding of HTML elements and/or JavaScript. 
  • It is strongly recommended, but not required, attendees are familiar with Google Tag Manager prior to class. Check out the Google Tag Manager 101 course to get up to speed.
Course Overview

Tools of the Trade
Learn advanced debugging techniques. We will talk through advanced Chrome Developer Tool features in the browser as well as browser extensions that assist with debugging tags and monitoring what you push to the data layer.

Efficiencies in Tag, Trigger & Variables
When using GTM to track a wide range of site activity, sending data to multiple vendors, it’s important to keep your container clean and tidy. We will discuss strategies for better organization and doing more with less.

Scraping the DOM
One of GTM’s greatest strengths is its ability to simply include JavaScript in the form of variables and Custom HTML tags. We will explain JavaScript and jQuery techniques to help you collect, or scrape, information off the page and into your tags.

Advanced Form Tracking
Learn how to interact with forms by drilling into the HTML on the page and collecting key information. We will also discuss the importance of excluding sensitive user data.

iFrame Tracking
We will discuss several strategies sharing consistent and accurate data between iFrames on the page, including code examples for the most common situations.

Sequencing, Callbacks, & Firing Schedules
Asynchronous JavaScript can lead to unpredictable results when loading several tags at once. Especially when there are dependencies, it’s important to have control over how and when tags are fired.

GTM Enterprise Features
Experience with large interdepartmental teams has taught us a lot about managing GTM throughout an organization. Features like versioning, workspaces, approvals, and Zones can help keep teams organized and create additional efficiencies.

Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.