Making Digital Lemonade: Turning Transformation Troubles into Triumphs
Every setback in a digital transformation effort is also an opportunity. Mistakes, misfortunes, and misadventures are a chance to gain important insight that can lead to a better result and a smoother process.
Please join us and Acquia, for an evening of gourmet dining at Zuma Boston, and a discussion of lessons learned by those who have turned their own digital troubles into triumphs.
Guests will hear from Rob Weisberg, CEO of Invaluable, as he shares lessons learned in their digital transformation journey. Eric Williamson, VP of Digital Marketing at Acquia, will also join the conversation and share a look at how others have turned their own setbacks into successes.
We hope you can join us to learn more about how to optimize your marketing strategies, including:
- How to fully understand the customer’s journey through data and analytics in order to drive greater ROI
- Optimizing the migration of content from Drupal 7 to Drupal 8
- Defining organizational roles and team structure during the digital transformation process