DAA OneConference 2019

GA4 is a new and better version of Google Analytics. It is different from UA and should not be directly compared to its predecessor.

Editor's Notes: Google has announced that all Universal Analytics properties must migrate to Google Analytics 4 by July 2023.

Users have high expectations for privacy and data protection, including the ability to have their data deleted upon request. This post dives into the Data Deletion options in Google Analytics 4.