National Marketing Exchange - IC Summit - Panel: Meaningful Storytelling in a Shifting Media Mix
An explosion of new streaming services and social media platforms has dramatically expanded and diversified audiences worldwide. The volume and speed of media consumption are increasing exponentially. How are brands and their partners maintaining meaningful narrative across an ever-expanding and lightning-quick media mix? How do they stand out from the noise? Where do traditional media fit in a modern omnichannel marketing strategy?
During the National Marketing Exchange - IC Summit Panel "Meaningful Storytelling in a Shifting Media Mix" Josh Erhardt, Bounteous Director of Business Development, and fellow panelists discussed the answers to this and more.
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The National Marketing Exchange is a two-day online conference where 1500 marketing leaders come together to share fresh ideas, solve problems, and build lasting relationships. With 16 interactive sessions featuring industry thought-leaders, and more than six hours of dedicated networking time, the National Marketing Exchange provides marketing executives with unique opportunities to learn, connect, and collaborate.