National Marketing Exchange - IC Summit - Panel: Meaningful Storytelling in a Shifting Media Mix

An explosion of new streaming services and social media platforms has dramatically expanded and diversified audiences worldwide. The volume and speed of media consumption are increasing exponentially. How are brands and their partners maintaining meaningful narrative across an ever-expanding and lightning-quick media mix? How do they stand out from the noise? Where do traditional media fit in a modern omnichannel marketing strategy?

During the National Marketing Exchange - IC Summit Panel "Meaningful Storytelling in a Shifting Media Mix" Josh Erhardt, Bounteous Director of Business Development, and fellow panelists discussed the answers to this and more. 

Panelists:

• Abigail Silverman, Creative Director, Digital Cosmopolitan
• Josh Erhardt, Director of Business Development, Bounteous
• Megan Merrick, Online Engagement Manager, Freshly
• Dux Raymond Sy, Chief Brand Officer, Avepoint
• Chris Denny, VP of Brand & Creative, OneMain Financial