Forrester's Technology & Innovation North America - Enhancing DTC Patient Journeys With Cloud AI

Speaker Session

How do experts apply creative innovations in highly regulated verticals? To deliver D2C experiences, MedImpact is optimizing patient journeys and removing process frictions with advanced cloud ML applications, while upholding data privacy and industry regulations. During Forrester's Technology & Innovation North America learn from MedImpact and co-innovation partner Bounteous as they discuss how an innovation framework led to the launch of several advanced tools that deliver delightful customer experiences to internal and external users.


  • Michael Bartholow, Director of Marketing & Education at Bounteous
  • Rizwan Patel, Principal, Innovation at MedImpact