Forrester's Technology & Innovation North America - Enhancing DTC Patient Journeys With Cloud AI
How do experts apply creative innovations in highly-regulated verticals? To deliver D2C experiences, MedImpact is optimizing patient journeys and removing process frictions with advanced cloud ML applications, while upholding data privacy and industry regulations. During Forrester's Technology & Innovation North America attendees learned from MedImpact and co-innovation partner Bounteous as they discussed how an innovation framework led to the launch of several advanced tools that deliver delightful customer experiences to internal and external users.
- Michael Bartholow, Director of Marketing & Education at Bounteous
- Rizwan Patel, Principal, Innovation at MedImpact
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