Brand Insider Summit CPG

If you are interested in measuring the effectiveness of your marketing dollars, then you are likely familiar with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) modeling. Need a little refresher?

Our partner, Acquia, is constantly evolving and advancing the Acquia Digital Experience Platform through additions to their Marketing Cloud.

Heading into 2023, one of the top priorities for enterprise businesses will be to prepare for third-party cookie deprecation. This will require many companies to re-evaluate their marketing and technology stack to focus more on first-party data.