Marketing Analytics Summit 2022 - Beyond Multi-touch: the Future of Marketing Attribution

Speaker Session

Catch Jim Gianoglio, Bounteous Director, Media Innovation, speaking on the future of marketing attribution during the Marketing Analytics Summit 2022.

We’ve all heard the hyperbolic statements about how attribution modeling is being affected by privacy regulations and technology changes. GDPR, CCPA, ITP, and ATT are among the more notorious acronyms affecting the lives of marketers in the past couple of years and will continue to play an ever-increasing role in our strategies. But how will companies transition from the multi-touch attribution paradigm of the past decade to a future-proof decisioning strategy aligned with user privacy? 

Jim will share strategies and frameworks that Bounteous uses to help enterprise businesses thrive and make decisions in an uncertain environment.