Press Release: Demac Media Becomes Bounteous Canada, Dramatically Expands North American Presence

November 5, 2018
demac logo is now bounteous logo

Acquisition brings together leadership in eCommerce, Digital Marketing, and Customer Experience

Demac Media, Canada's largest and most established eCommerce agency, today announced it has been acquired by Bounteous, a leading digital services provider headquartered in Chicago. HS2 Solutions and Demac Media will rebrand coincident with the transaction as Bounteous and Bounteous Canada, respectively.

The new Bounteous brand unites the companies’ U.S. and Canadian offerings under one identity with a shared mission to create big-picture digital solutions that drive growth for clients. Bounteous Canada brings its deep expertise in digital commerce solutions to the North American enterprise, leveraging more than a decade of experience across hundreds of leading companies including Sleep Country, Staples Canada, and the Government of Alberta. Bounteous Canada leverages strategic partnerships with world-class commerce platforms including Adobe/Magento, Shopify, and Workarea. Now with the acquisition of Demac and the integration of all companies under one unified brand, Bounteous employs approximately 400 across offices in Chicago, Pittsburgh, San Francisco, Denver, Berlin, and Toronto.

“Bounteous Canada is dedicated to being the best design, development, and strategic partner for clients across North America,” said Mike Brown, who joins Bounteous Canada as its new president with the acquisition. Brown is the former Chief Growth Officer for ICF Olson and president of its Canadian subsidiary, where he built what began as a small mobile technology startup into one of the country’s top digital agencies and guided it through two successive acquisitions. “By aligning with the strength of Bounteous, we’re able to both expand the reach of our eCommerce leadership into the U.S. and strengthen the complementary capabilities that can deliver results for our Canadian partners.”

Bounteous delivers comprehensive strategy, design, engineering, eCommerce, analytics, and marketing capabilities for leading and Fortune 1000 companies. The company helped build Domino’s Pizza into one of the world’s most successful eCommerce brands and serves as the agency of record for Domino’s Canada. It was recognized as 2018’s Adobe Emerging Partner of the Year, and is an Acquia Gold Level Partner and Google Marketing Platform Sales Partner.

"The best digital brand experiences are built on the seamless flow of data, insights, and interactions,” said Phil Hollyer, Bounteous co-founder and CEO. “Everything we do is designed to optimize that flow so that we can create big-picture digital solutions that drive results for our clients and our business. Now one brand united by a shared set of values, we’ll continue to provide top-notch client service, deep critical thinking and execution, and excellent results to our valued clients and partners."

In November 2016, HS2 Solutions announced its partnership with private equity firm Mountaingate Capital to accelerate growth through business acquisitions, talent additions, international expansion, and increased services. Since that time, HS2 Solutions acquired LunaMetrics, a Google Analytics and digital marketing consulting firm, and Infield Digital, a customer experience management solutions firm partnering with Adobe, Magento, Elastic Path, and Digital River. Bounteous Canada is the largest Magento Gold partner in Canada and one of the top Magento partners globally.

Matt Bertulli founded Demac Media in 2008 and is a recognized thought leader in digital commerce ecosystems. In January 2017, he began building Pela Case – an online retailer of biodegradable phone cases – as a business incubated within Demac. Pela Case was initially an opportunity to experiment with new tactics for eCommerce and digital marketing and those efforts began to pay off immediately. In 2018, Bertulli made the decision to focus his attention on that business and establish a new headquarters in Kelowna, British Columbia. Bertulli will continue to be part of the Bounteous Canada family as an advisor and subject matter expert.

About Bounteous Canada

Bounteous Canada is the country’s largest and most established eCommerce agency, with more than a decade of experience helping hundreds of enterprises sell more and drive deeper engagement online. The company leverages strategic partnerships with the world’s leading digital commerce platforms and expertise across strategy, design, development, management and marketing of transactional solutions for top merchants including Domino’s Canada, Staples Canada, Sleep Country, and the Government of Alberta. For more information, please visit

For the most up-to-date news, follow Bounteous Canada on Twitter, LinkedIn, Facebook, and Instagram.

About Bounteous

Founded in 2003 in Chicago, Bounteous creates big-picture digital solutions that help leading companies deliver transformational digital brand experiences. Our expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. Bounteous forms problem-solving partnerships with their clients to envision, design, and build their digital futures. For more information, please visit

For the most up-to-date news, follow Bounteous on Twitter, LinkedIn, Facebook, and Instagram.