Press Release: HS2 Solutions Announces Rebrand to Bounteous, Deepens Commerce Capabilities, and Expands into Canada

November 5, 2018
bounteous logo

Strategic new brand alignment and acquisition allows for united service offering, commerce experiences for North American customers

CHICAGO — Nov. 5, 2018 — HS2 Solutions, a leading creator of big-picture digital solutions, today unveiled the new brand Bounteous, uniting its deep capabilities in strategy, customer experience, engineering, commerce, analytics, and digital marketing across North America. The Bounteous brand combines HS2, LunaMetrics, Infield Digital, and now, Demac Media, under an integrated offering of digital competencies, providing more comprehensive digital transformation solutions for clients than ever before.

The Bounteous new brand identity, logo, and website,, celebrate the team’s premier capabilities, unsurpassed talent, and expanded geographic reach. Bounteous, meaning “generously given” or “plentiful,” speaks to the flow of insights, ideas, imagination, and innovation across disciplines and business functions.

"The best digital brand experiences are created when we activate the abundance of data and insights across all the digital touchpoints that permeate our lives. Everything we do is designed to optimize that flow, so we can create big-picture digital solutions that drive results for our clients,” said Phil Hollyer, Bounteous co-founder and CEO. 
Keith Schwartz, Bounteous co-founder and President added, “We are fueled by the boundless energy, passion, and pure talent that flows through our team. Now one company united by a shared set of values, we’ll continue to provide top-notch client service, deep critical thinking, flawless execution, and excellent business results to our valued clients and partners."

Bounteous also announced the acquisition of Demac Media, Canada's largest and most established commerce agency, and that it will become Bounteous Canada. Bounteous Canada leverages strategic partnerships with world-class commerce platforms including Adobe/Adobe Commerce, previously known as Magento Commerce, Shopify, and Workarea. With this acquisition, Bounteous now employs close to 400 experts across offices in Chicago, Pittsburgh, San Francisco, Denver, Berlin, and Toronto.

Bounteous Canada brings its expertise in digital commerce solutions to the North American enterprise, leveraging more than a decade of experience across hundreds of leading companies including Sleep Country, Staples Canada, and the Government of Alberta. Bounteous Canada is the largest Adobe Commerce Gold partner in Canada and one of the top Adobe Commerce partners globally. 

“Bounteous Canada is dedicated to being the best customer experience, commerce, and strategic partner for clients across North America,” said Mike Brown, who joins Bounteous Canada as its new president with the acquisition. Brown is the former Chief Growth Officer for ICF Olson and president of its Canadian subsidiary, where he built what began as a small mobile technology startup into one of the country’s top digital agencies, and subsequently guided it through two successive acquisitions. “By aligning with the strength of Bounteous, we’re able to both expand the reach of our commerce leadership into the U.S., and also strengthen the complementary capabilities that can deliver results for our Canadian partners.”

In November 2016, Bounteous announced its partnership with private equity firm Mountaingate Capital to accelerate growth through acquisitions, talent additions, international expansion, and increased services. Since that time, Bounteous has acquired LunaMetrics, a Google Analytics and digital marketing consulting firm, and Infield Digital, a customer experience management solutions firm partnering with Adobe, Adobe Commerce, Elastic Path, and Digital River. 

About Bounteous

Founded in 2003 in Chicago, Bounteous delivers comprehensive strategy, customer experience, engineering, commerce, analytics, and digital marketing solutions to leading Fortune 1000 companies. The company helped build Domino’s Pizza into one of the world’s most successful commerce brands and serves as the agency of record for Domino’s Canada. It was recognized as 2018’s Adobe Emerging Partner of the Year, and is an Acquia Gold Level Partner and Google Marketing Platform Sales Partner. For more information, please visit
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