Press Release: Bounteous Acquires Lister Digital to Accelerate and Expand Global Delivery Capabilities

September 23, 2021 | Bounteous x Accolite
Lister Digital Acquired by Bounteous

Move into India positions consultancy for more global strategic engagements

Chicago and Chennai, IndiaSeptember 23, 2021 – Bounteous, a leading insights-driven digital experience consultancy, today announced that it has acquired Lister Digital, a full-service digital transformation consultancy with offices in Chennai, India, and San Mateo, California.

The addition of Lister allows Bounteous to deliver on global demand for its co-innovation offering and execute strategic engagements across multiple continents. With the acquisition, Bounteous deepens its CRM capabilities and adds over 350 skilled experts to the team.

Lister Digital drives end-to-end digital commerce, marketing, and engineering solutions. Together with their client portfolio of Fortune 500 brands, Lister Digital creates meaningful and authentic customer experiences—throughout the entire lifecycle of prospect acquisition, engagement, conversion, and retention. With Lister, Bounteous rounds out an already stellar technology partner roster with additional certifications and expanded capabilities for partners like BigCommerce, Acquia, Salesforce, Oracle, and Adobe.

"We are excited to expand our global delivery capabilities to India and to work together with the Lister leadership team to drive better outcomes for all of our clients," said Keith Schwartz, co-founder and CEO of Bounteous. "Lister's long track record of success serving large North American clients and access to an incredibly deep pool of digital talent in India will greatly benefit our clients. This is a big step in helping us realize our vision of becoming the world's preeminent independent digital consultancy."

"We're excited to join forces with Bounteous to accelerate digital innovation for clients," said Srinivasagopalan Chary, CEO of Lister Digital. "This decision grew naturally out of our commitment to sustaining our growth trajectory for our team members and positioning us to drive expansive co-innovation engagements with our category-leading clients. With their world-class capabilities, talent, and client roster, Bounteous was the ideal partner for us."

This marks the latest in a series of acquisitions for the fast-growing consultancy, which has grown six-fold over the last five years. In August, Bounteous announced a partnership with New Mountain Capital, a leading growth-oriented investment firm with over $30 billion in assets under management. Bounteous and Lister Digital's combined multinational client portfolio includes Fortune 500 brands such as Caesars Entertainment, Coca-Cola, Domino's, and Mars Wrigley.

Lister Digital has been an intrinsic part of Chennai's community since 2001. Lister has driven notable Corporate Social Responsibility programs like Diha, which aims to make high-quality, compassionate healthcare accessible in the region. Over the years, Lister has been supporting many purpose-driven community initiatives, including Akshaya Trust, Ekam Foundation, and more.

Technology Holdings acted as an exclusive investment banking advisor to Lister in this transaction.

About Bounteous

Founded in 2003 in Chicago, Bounteous is a leading digital experience consultancy that co-innovates with the world's most ambitious brands to create transformative digital experiences. With services in Strategy, Experience Design, Technology, Analytics and Insight, and Marketing, Bounteous elevates brand experiences through technology partnerships and drives superior client outcomes. For more information, please visit For more information about co-innovation, download the Co-Innovation Manifesto at

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About Lister Digital

Founded in 2000, Lister Digital is a Technology Consulting and Services company working with leading global enterprises to help transform Customer and Employee experiences.

Lister Digital leverages its Partnerships with leading players in Marketing, eCommerce and CRM in combination with depth of Consulting and Technical expertise to deliver tangible business outcomes to customers.

For more information about Lister visit