New Research: How to Expand the Dinner Daypart In C‑Stores
The evening daypart has been elusive to convenience retailers seeking to sell dinner meals to consumers. While sites are busy with customers during “evening dinner prep” drive time, the consumers do not seem to purchase dinner meals from convenience stores. In this new consumer research, you’ll discover when and how customers plan for dinner and how to capture new business during the evening daypart.
In this consumer research study, we uncover:
- When consumers consider what they want for dinner
- Which products consumers want for their evening meal
- How they want to obtain said meals or components for meals