Press Release: Bounteous' Jillian Tate Quoted in Report by Independent Research Firm, 'Investing In Diverse Media Is A Business Decision, Not A Moral Dilemma'
CHICAGO — January 5, 2022 – Bounteous, the digital innovation partner to the world’s most ambitious brands, is quoted in a recent Forrester Research report titled, “Investing In Diverse Media Is A Business Decision, Not A Moral Dilemma.”
“Setting hard-and-fast percentage goals on diverse-owned media spending in the wake of 2020 didn’t set anyone up for success because of the low volume of available inventory,” said Jillian Tate, Bounteous Senior VP of Media, in the report. “Additionally, without the opportunity to test and learn what the content messaging should be in a bigger variety of cultural contexts, there wasn’t an opportunity to ensure that clients would see ad engagement and long-term return on investment.”
Before organizations plan to increase their investment in diverse media and audiences, they must first evaluate existing internal biases. Bounteous team members undergo training designed to educate and empower the organization to recognize, disrupt, and mitigate bias. In The Co-Innovation Manifesto, written by Bounteous CEO and Co-Founder Keith Schwartz, the second principle is to insist on having the best talent; creating a diverse and inclusive culture will inherently attract top talent that cultivate engagement and innovation.
The report is available online to Forrester customers or for purchase here.
Founded in 2003 in Chicago, Bounteous is a leading digital experience consultancy that co-innovates with the world's most ambitious brands to create transformative digital experiences. With services in Strategy, Experience Design, Technology, Analytics and Insight, and Marketing, Bounteous elevates brand experiences through technology partnerships and unparalleled platform expertise. For more information, please visit www.bounteous.com. For more information about co-innovation, download the Co-Innovation Manifesto at co-innovation.com.
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