Feb 8 · Analytics Leverage First-Party Data for Digital Success: Five Opportunities We all know that first-party data is important, but it’s the strategies you can unlock with that data that creates real and lasting marketing value.
Dec 18 · Technology The Revolution is Coming – but Not for Everyone Artificial Intelligence and Machine Learning require more tinkering and fine-tuning than we might care to admit.
Sep 24 · Analytics All That Glitters Isn't Gold In a digital world where virtually everything is quantifiable, analysts, marketers, & business stakeholders turn to data to inform their opinions & tell their stories.
Jun 26 · Marketing It's a Browser Block Party and Not Everyone's Invited Third-party cookies are a large component of how digital advertising decides if and when users are served ads. This essential tool in a digital marketer's toolkit could be going away.
Feb 26 · Analytics Better Digital Analytics Requires Goals, Not Resolutions One thing that separates people who actually manage to make major lifestyle changes, or the way they conduct business, is they set and work toward specific goals.
