Perspectives

The 2022 Gartner guide on global digital marketing agencies includes Bounteous as one of the 20 Representative Vendors listed in the report. As demonstrated in the 2022 Gartner Marketing and Communications Organization Survey, marketing leaders identified skills, experience, innovation, creativity, and adaptability as the top reasons why they change their agency mix.

Innovation can’t be outsourced and it’s difficult to achieve alone. Working with the right strategic partner is the key to co-innovation. Ask these six questions to evaluate your current partnerships.

It’s no longer enough for companies to offer commerce experiences—they must continually solve problems for their customers.

This article argues that Operational Experience is the flip side to Customer Experience, and explains the 5 layers foundational to its mastery.
 

At Bounteous, we believe that design thinking is a methodology for invention and continuous improvement. Our operating methodology of co-innovation heavily incorporates design thinking concepts.