Co-innovation is the method that guides our most strategic, high‑impact, and long‑term partnerships.
  • Critical Insights
  • Digital Flow
  • Enablement Model
  • Manifesto
Co-innovation begins with a critical insight
We generate insights across 150+ client partners
Critical insight is the catalyst for innovation

Critical Insight in Action

Mars + Bounteous
help save Halloween
Client Story Example 2
Innovation can be accelerated by a virtuous cycle we call Digital Flow
Digital Flow continuously turns data into insight and insight into innovative brand experiences
Digital flow allows brands to become category leaders

Digital Flow in Action

Caesars + Bounteous
inspire grownups to play
Client Story Example 1
We help our clients achieve Digital Flow through our unique enablement model
Continuous innovation requires best-in-class talent, methods, data, and technology, with strategy guiding each step
Our model enhances our clients’ digital maturity across key dimensions

Enablement Model in Action

Wawa + Bounteous
elevate a beloved brand
Client Story Example 3
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Our partners at Bounteous work on a hybrid model with our teams. They make us smarter and help us do cool and cutting-edge things.

Jeff DeKorte

SVP Consumer Marketing

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Bounteous was instrumental in working with Mars to bring the TREAT TOWN™ idea to life and was uniquely capable to get this first-of-its-kind concept and experience launched in time for the holiday season.

Romain Apert

Global Chief Information Officer

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