Latest Articles by Scott Wiese

Scott Wiese

Scott Wiese

Director, Customer Data Platforms

Artificial Intelligence

Preparing for the Next Wave of AI in MarTech

From Amazon’s Early Machine Learning to Today’s AI Revolution and the Critical Role of CDPs

Why Some CDP Projects Fizzle Out After Go-Live

Customer Data Platform

AI Is Transforming CDPs Into Growth Engines

Customer Data Platform

Maximize Your Marketing Potential with Google Marketing Platform (GMP) and ActionIQ