Salesforce Marketing Cloud

Summary

Salesforce Marketing Cloud helps you understand your audiences through a 360-degree view of your customers, personalize every interaction with your brand across the customer journey, and continually adapt and optimize your campaigns to improve performance. With Marketing Cloud, you have all the tools necessary to create remarkable campaigns that resonate with your audiences in moments that matter.

Marketing Cloud is the platform for delivering relevant, personalized journeys across channels and devices—enabling marketers to deliver the right message at the right time throughout all phases of engagement. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.

As a Salesforce partner, we co-innovate with brands to ensure they're getting the greatest return on investment from their technology stack. We offer Salesforce Marketing Cloud technology implementation and systems integration services, managed platform services for ongoing administration and maintenance, run and operate campaign execution support, and deskside coaching and training. We create personalized experiences and ensure seamless campaign orchestration with Email Studio, Journey Builder, and Interaction Studio; improve Audience Management with Salesforce CDP; enhance analytics with Datorama and Google Marketing Platform; and more.

We also have expertise integrating Salesforce Marketing Cloud with other Salesforce products for organizations looking to maximize their overall Salesforce investment. All of our services, including technical delivery, digital marketing strategy, creative, data, and analytics, are designed around a single, unifying purpose: to help brands compete and win through a continuous and collaborative partnership.

Features

  • Email Studio
  • Journey Builder
  • Interaction Studio
  • Salesforce CDP
  • Datorama
  • Pardot
  • Advertising Studio
  • Mobile Studio
  • Social Studio
  • Content Management
  • Google Marketing Platform
  • Loyalty Management
  • Datorama Reports

Email Studio

Reach your customers with the world's #1 email marketing platform. Build smarter emails—from basic marketing campaigns to sophisticated 1-to-1 messages. Target your audience, build your best email, personalize your content, and scale your campaigns with Email Studio.

Journey Builder

Deliver cross-channel personalized experiences at every step of the customer lifecycle with campaign management. Listen for customer cues, connect the entire experience, adapt with each customer, and discover distributed marketing.

Interaction Studio

Make 1-to-1 engagement a reality—across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs, improve every campaign as it runs with AI-driven optimization, utilize cross-channel engagement, and test and analyze every campaign.

Salesforce CDP

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. That's a tall order for any marketer. Salesforce CDP can help keep you centered with a single source of truth—providing more intelligent, actionable, and trusted data at your fingertips.

Datorama

Connect, analyze, and take action on all your data in one marketing dashboard to drive ROI, speed, and growth across your business. Empower every role, centralize your data, empower every role, visualize AI insights, report across channels, and collaborate with speed.

Pardot

Discover the full suite of B2B marketing automation tools to create meaningful connections, generate more pipeline, and empower sales teams to close more deals.

Advertising Studio

Use your CRM data to personalize digital advertising, creating 1-to-1 customer experiences. Harness your customer data, connect your channels, and generate more leads.

Mobile Studio

Reach customers on any device by personalizing your mobile marketing with SMS messages, push notifications, and chat messaging.

Social Studio

Listen, engage, and publish using a powerful all-in-one social media marketing and management suite—and connect enriched social data to your marketing with sales and service.

Content Management

Meet Experience Cloud, the only digital experience platform built on the #1 CRM, so you can easily extend the marketing journey across channels.

Google Marketing Platform

Salesforce can help you gain access to advanced marketing solutions from Google Marketing Platform—turn insights into action with Google Analytics 360.

Loyalty Management

Actively engage customers and keep them coming back with personalized loyalty programs.

Datorama Reports

Experience analytics made for marketers. With Datorama Reports and Datorama Reports Advanced, you can analyze, visualize, and report on email, mobile, and journey data—all within Marketing Cloud.