Conference - Drupal Midcamp - Google Analytics and Google Tag Manager 101

GoogleDrupalGoogle AnalyticsGoogle Tag Manager

Thank you for attending our Google Analytics and Google Tag Manager 101 training at Drupal MidCamp 2019! We had an awesome group of attendees and can't wait to see you all put your new skills into practice. For additional content related to Google Analytics on a Drupal site check out Brian Perry's blog "Drupal-Friendly Google Tag Manager Configuration with the dataLayer Module".

Want a deeper-dive into the Google Marketing Platform? Check out our training courses here

This event has happened already

Have you been tasked with implementing Google Analytics or Google Tag Manager in order to collect data related to your Drupal site? Perhaps in the past, you’ve seen this process consist of enabling the Google Tag Manager module (or alternatively the Google Analytics Module) and calling it a day. Have you been left with the sneaking suspicion that you could be doing more and collecting richer data as a result? Or maybe you’ve been looking for more insight into how the data that you are collecting is actually used for analysis. If so, this training is for you. 


Jon Meck
VP of Marketing