Growing Your Business with Google Analytics 360 - Marketing Edition

GoogleGoogle Analytics 360Google Marketing Platform

During this webinar, Bounteous and Google discussed the Google Marketing Platform and Google Analytics 360. Attendees learned how Google Analytics 360 provides the data foundation needed for today's marketing landscape.

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Webinar hosts explained the concept of a measurement strategy, a way to establish your organization's goals and align them with digital analytics features. They also talked about key product features like data import, goal analysis, and built-in attribution modeling that can drive immediate impact for your organization.

Attendees learned:

  • About the analytics lifecycle as it relates to Google Analytics 360
  • How to go beyond pageviews with custom data and integrations

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Event Details

The Google Marketing Platform team and a few of their certified Partners are excited to announce a three-part workshop series specifically built to help marketers advance their use of analytics data. This series will focus on marketing best practices within Google Analytics 360, Be sure to RSVP for the sessions you are interested in attending.


Samantha Barnes
Senior Director of Google Analytics
Michael Bartholow
Senior Director, Brand Marketing