MURTEC 2022

AI is transforming customer data platforms into real-time growth engines, enabling smarter personalization, predictive insights, and automated marketing actions.

Gen Z is rewriting sports fandom rules through digital-first engagement, social shopping, and authentic athlete connections. Brands must adapt or get left behind.

AI search is changing discovery. Learn how Answer Engine Optimization (AEO) helps brands gain visibility, authority, and citations in AI results.