MURTEC 2022 Session - Evolving Your Martech Stack

The Bounteous team hosted a workshop during MURTEC 2022.

You've launched online ordering and a rewards program and you're ready to grow your martech stack. A CDP, advanced analytics, marketing automation…what comes next? In this interactive workshop, we discussed how to determine priorities and different platform options your marketing and operations team needs to be successful.

Speakers Included:

• Kevin Rice, EVP of Bounteous+Hathway
• Darla Morse, EVP & CIO of Red Robin
• Doug Cook, CTO Jack in the Box
• Kristen Flemington, VP Marketing Dutch Bros