Bounteous Recognized in Loyalty Services Providers Report

Recognized among 21 loyalty services providers helping brands transform customer engagement and loyalty strategies

FRISCO, TX – May 4, 2026 – Bounteous, an AI services firm, has been included in a recent Forrester Research report titled, “The Loyalty Services Landscape, Q2 2026.” In an overview of 21 providers, this comprehensive report examines the value loyalty services providers deliver to brands and highlights differences among providers based on factors such as size, market focus, and business scenario expertise.

According to Forrester’s Marketing Survey, 2026, 67% of B2C marketing decision-makers plan to increase spending on loyalty and relationship marketing this year, while an additional 26% plan to maintain their current investment levels. The Loyalty Services Providers Landscape report explores how brands are leveraging loyalty services providers to operationalize loyalty across the enterprise, unlock the value of loyalty data, and design customer engagement strategies that drive growth and retention.

As loyalty programs continue to evolve, brands increasingly seek partners that can help unify customer data, create more personalized experiences, and build loyalty strategies that extend beyond traditional points-based programs. The report notes that loyalty services providers are helping organizations transform loyalty into an enterprise-wide growth engine that strengthens customer relationships and maximizes lifetime value.

“Today’s leading brands recognize that loyalty is about much more than rewards,” said Ellen Green, VP of Loyalty Strategy at Bounteous. “It’s about creating meaningful, personalized relationships that drive long-term engagement and business value. Our team helps clients connect strategy, data, technology, and customer experience to build loyalty programs that deepen customer relationships and support sustainable growth.”

Forrester asked participating providers to identify the extended business scenarios for which clients most frequently select their services. Bounteous identified loyalty marketing, media, and advertising support; organization design and change management; and platform-agnostic technology consulting as areas of focus.

The report is available online to Forrester customers or for purchase here.