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Latest Articles by Matt Walentosky

Matt Walentosky
Matt Walentosky
Lead Data Scientist
Jan 30 · Marketing

Deciphering Unified Marketing Measurement

Sep 27 · Marketing

Marketing Mix Modeling (MMM) Explained

Sep 21 · Strategy

A Machine Learning Based Approach to Behavioral Customer Segmentation

Aug 18 · Strategy

Use a Demographic Segmentation Approach to Gain Better Customer Insights

Aug 2 · Customer Data Platform

Demystifying AutoML

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