Preparing for Data Activation With Google Analytics 4

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In this webinar, Samantha Barnes, Sr. Director of Google Analytics, explains the exciting updated features of Google Analytics 4 and the new Google Analytics 360 and how to create the critical insights needed to power Customer Data Platforms, personalizations, and marketing campaigns that grow businesses into category leaders.

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Properly understanding and segmenting customer audiences for rapid activation is the most critical step of winning business in an increasingly digital world. Digital privacy trends and the need for strong data governance have accelerated analytics platform innovations. Google Analytics 4 and the new Google Analytics 360, provide both growing and enterprise businesses with machine learning-powered cross-platform insights and scalable analysis capabilities that turn your company’s data into revenue growth.


Samantha Barnes
Senior Director of Google Analytics