Event Details

GA4 Attribution + AI Overviews: What’s Really Happening

This event occurred on Thu, Dec 11, 2025

In this webinar, Brian Williams, Senior Google Analytics Consultant, and Malcolm Busari, Analytics Consultant, will show you how to track AI-generated traffic in GA4, interpret AI-powered impressions in Search Console, and validate GA4’s AI attribution model so your reporting stays accurate.

Missed the live session? Watch the recording to learn how to track AI-generated traffic in GA4, interpret AI-powered impressions in Search Console, and validate GA4’s AI attribution model—plus practical steps to keep reporting accurate as AI search evolves.