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Google Analytics

February 4, 2010

Recommended Perspectives

Apr 27 · Analytics

An Analyst's Guide to Learning Digital Analytics With Google Analytics 4

Editor's Notes: Google has announced that all Universal Analytics properties must migrate to Google Analytics 4 by July 2023.

Apr 21 · Google

Data Deletion in Google Analytics 4

Users have high expectations for privacy and data protection, including the ability to have their data deleted upon request. This post dives into the Data Deletion options in Google Analytics 4.

Mar 23 · Google Analytics

What Business Leaders Need to Know About Embracing Google Analytics 4 and Sunsetting Universal Analytics

Google Analytics is undergoing a major update and stakeholders must act by July 2023 to leverage the latest version. Samantha Barnes, our Sr Director of Google Analytics, lays out next steps.