Join Bounteous for Digital Analytics Association Chicago Kickoff Event

September 06, 2018
By Bounteous

Join Bounteous and the Chicago Chapter of the Digital Analytics Association for a night of analytics discussion and networking on Sept. 11. Analytics professionals, data enthusiasts, and digital marketers are encouraged to attend this free event to learn more about the DAA Chicago Chapter and meet fellow Chicago professionals.

This event is open to current DAA members as well as non-members, though registration is requested to assist with planning.

  • Where: Carbon Arc Bar & Board
  • When: Sept. 11 at 6 p.m., right after the Adobe Insider Tour
  • RSVP by Sept. 7

Analytics: An Investment That Keeps On Giving

DAA Chapter events often feature speakers, both local and national, covering topics ranging from building an analytical culture, connecting measurement to business objectives, to deep dives into different tools like Adobe Analytics and Google Analytics. The September event will directly follow the Adobe Insider Tour, happening earlier in the day.

Alex Moore, VP of Analytics, will speak at the DAA event about “Analytics: An Investment That Keeps On Giving.” Too often, Analytics is thought of as analogous to “reporting” or a summary. Moore will talk about analytics as an investment; time and energy spent upfront will pay off dividends in the long run, but this investment needs to be managed, nurtured, and continually refocused. Regardless of your analytics platform, Moore's talk will encourage discussion to be continued over networking and fellowship.

About the Digital Analytics Association

The DAA has existed since 2004, advancing the profession of using data to improve business. Today, the DAA has almost 5,000 members around the world and represents a broad spectrum of expertise, including:

  • Corporations that have analytics teams;
  • Companies that specialize in implementing analytics;
  • Individuals looking to improve their digital analytics education through online education, certification, and events hosted around the country;
  • Individuals looking to get hired.

Bounteous and The Analytics Community

This DAA Chapter event continues a commitment to the Analytics community from Bounteous through our acquired companies Infield Digital and LunaMetrics, now Bounteous. 

Bounteous (formerly Infield Digital) hosted MeasureCamp in San Francisco in July 2018, connecting analytics professionals at a massively successful “unconference.” Ella Nguyen, Analytics Lead, is a DAA Chicago chapter chair, helping to restart events to support the Chicago analytics community.

Bounteous (formerly LunaMetrics), a longstanding member of the DAA, has sponsored and presented at DAA events and boasts many DAA Certified Web Analysts on staff. They are a leading provider of Google product trainings around the country and beyond, hosting 25+ week-long trainings in over 12 cities a year on Google Analytics, Ads, Tag Manager, Data Studio, and Optimize.