Make Adobe Summit 2019 a Valuable Vegas Experience

February 22, 2019
By Caroline Habrowski,
Campaign Marketing Manager

Adobe Summit 2019 is right around the corner and we don’t know about you, but we can’t wait! Industry events like Adobe Summit are a great way to stay ahead of the curve, meet other practitioners, and help set goals for years to come. With the increasing importance of creating experiences of value for our customers, there’s no room for stale marketing strategies.

So, why are we so excited to be converging with the industry’s best and brightest in Las Vegas? We’re looking forward to showcasing our industry-leading Adobe work, learning new practices, and seeing many long-time colleagues who are just as eager to re-connect.

As the Summit is quickly approaching, we’ve broken down our best pro-tips for those of you who are attending or considering attending!

Speakers and Keynotes

Stay on top of the latest industry trends through Summit keynotes and sessions on best practices and success stories. Summit is the place to debut the newest and most innovative digital marketing solutions. 

You'll hear from Microsoft CEO Satya Nadella, Adobe President & CEO Shantanu Narayen, Drew Brees, and Reese Witherspoon to name just a few. For a full list of speakers and bios, head on over to the Adobe Summit site to check out the extensive list.

Pro tip: While there are over 300 breakout sessions and labs, spots tend to fill up quickly so make sure to schedule sessions of interest ASAP! We’d hate for you to travel all that way without being able to attend your idol’s keynote.

Pro tip: Attend Summit with several colleagues so you can divide and conquer keynotes, sessions, and labs. Then, compare notes later to gain valuable insights. Make sure not to wait too long to take action on those new ideas as they won’t stay fresh for long!

Know What’s Coming

One of Summit’s most popular events, Summit Sneaks, offers a sneak peek at what’s happening in Adobe Labs. Unlike keynotes that can be viewed via Livestream, Sneaks is a session exclusive to those attending Summit in person. In these sessions, expert developers from Adobe Labs take center stage in a series of four-minute demos that provide an entertaining look into future technology at Adobe. Audience favorites often become product offerings, like Smart Tags in Adobe Marketing Cloud and Anomaly Detection in Adobe Analytics Cloud. 

And then there are labs. These are 90-minute hands-on training sessions where you’ll have access to a computer preloaded with all the necessary software and files to participate.

Pro tip: With different learning opportunities at every turn, we’d encourage everyone to attend at least one unconventional session like a Sneaks or Labs. You’ll really have a great experience!

Rock Star Events

The Adobe Rock Star competitions are always a highlight. Finalists from around the world who have submitted tips compete in live demos with a winner chosen in real time. Tips are screened based on how innovative, practical, and valuable they are, as well as how broadly they can be used by Adobe marketers and technologists across companies and industries. The presentations are judged on a holistic approach and attendance is a great learning opportunity for new and seasoned developers, alike.

This year we’re proud to announce our very own Mark Adamcin has made it to the final round and will be vying for the title with his presentation, “OakPAL Interactive.” Last year you may remember Bounteous’ Brett Birschbach won top honors in the AEM Rock Star competition having presented on the multi-solution topic of AEM Remote Assets. We look forward to defending our honor.

Pro tip: Be sure to register for the session ASAP - it's one of the most exciting sessions of Summit and will fill up fast!

Never Stop Networking

Meet peers and make new connections. You never know where networking will take you—whether you meet your next client, a new mentor, or even perhaps a future boss. It never hurts to make your presence in the industry known. At daily social events, you’ll have a chance to make connections, swap stories, and share ideas with individuals from the world’s top brands.

With a shared goal of creating great customer experiences, you likely have more in common with industry influencers than you even realize! For a full schedule of events, check out the Adobe Summit agenda.

Pro tip: The Summit Bash is always a conference highlight. Don’t miss out on a chance to network with fellow attendees while enjoying delicious food, drinks, and entertainment. The live concert is a great way to break-up the week and this year, The Killers will be headlining!

Pro tip: There are also many events that are focused on a specific discipline such as the Adobe Analytics Party at Summit. It’s a great event that has been held at Madame Tussauds each year, where you can hang out and relax with colleagues in the same field. 

Swing By a Few Booths

The Community Pavilion is open to all attendees throughout the conference and offers an opportunity to connect with peers, partners, and Adobe experts. A lot of partners use this forum to showcase their products, launch new products, or even bring their team to get advice from the experts. This is your opportunity to become an experience expert and gain valuable insights into the breadth of technology offerings to build beautiful websites and drive brand loyalty and growth.  

Pro tip: Don't judge a book by its cover. While there are bound to be some great set-ups with elaborate displays, there are always those waiting to be discovered in the wings. The most interesting offerings aren’t necessarily accompanied by a lot of glitz or glam. We know it’s hard to show restraint — it’s Vegas after all, but don’t let the flashing lights distract you for too long!

We’ll also be stationed in the Community Pavilion all week and we’d love to meet you! Head on over to the Bounteous booth (Booth #241) and get your copy of recent Forrester Research on getting the most from your Adobe investment. Bounteous Adobe leaders John Telford and Phil Hollyer are quoted in the report, underscoring the value of leveraging Adobe’s benefits in delivering robust, enterprise customer experiences. 

Pro tip: Book your meetings ahead of time! Many booth sponsors offer the ability to book meetings in advance, either at their booth or just while you're in town together. This is a great way to squeeze in valuable meetings between sessions. Want to chat with us? We're booking out meetings with our Adobe implementation experts as well as strategy and growth experts who can help you plan and maximize your Adobe investment. 

Pro tip: Take our survey before heading to Summit and enter to receive Adobe resources leading up to the conference, as well as an Adobe Summit Survival pack: including Bounteous giveaways, Vegas perks, and gifts for your whole crew.

Marketing Nation Summit

For the first year, Marketo has a new home at Adobe Summit. We’re also a Marketo partner and will now have the opportunity to connect with an additional 2,000 customers who will be joining Adobe Summit for the first time! For more info, check out the Marketo Marketing Nation.

Shameless plug: Earlier this year we released a Marketo Extension for Adobe Launch!

See You in Vegas!

Adobe Summit offers an invaluable opportunity to learn more about breakthrough customer experiences. We’re thrilled to be a sponsor again this year and have the opportunity to connect with so many great partners we’ve been fortunate enough to work with. 

We hope we inspired you to make a plan before heading to Summit. Trust us, you’ll be glad you did!

For a few additional pro tips, check out our blog post on Tips for Surviving a Marketing Conference.