I'm a Marketing Technology Strategist experienced in architecting end-to-end solutions to support CRM program execution and highly personalized, 1:1 customer experiences. I partner closely with Marketing and Technology teams to stand up new integrations and manage the execution of Omnichannel marketing strategies across both digital and traditional channels. Sitting between Tech and Marketing gives me a unique understanding of each organizational function's needs and allows me to lead the team in implementing customized solutions that meet the client's overarching business objectives. I have experience leading data and technology-related initiatives in Corporate Marketing, CRM, and Loyalty settings across various industries, including retail, healthcare, automotive, casual dining, and credit services. I hold a Bachelor of Science in Business Administration from Cal Poly University.