A Corporate Showcase for a World-Class Brand
Caesars Entertainment is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. With more than 45 million website users engaging with the company's online presence, Caesars hired Bounteous to enhance the user experience on the company's corporate website (caesars.com/corporate) by driving optimization, personalization, conversion, and more.
Caesars engaged Bounteous' expertise in strategy, design, engineering, analytics, and marketing in late 2017 to begin the website overhaul. Goals for the project included establishing its online presence as an industry leader, consolidating its many WordPress sites, alleviating security concerns, driving traffic, and implementing user-friendly navigation and compelling imagery to reinforce Caesars Entertainment's mission of inspiring grown-ups to play.
Bounteous created a shared vision to refresh brand interactions for investors, development partners, media, and career seekers. By leveraging Caesars' investment in Adobe Experience Manager (AEM), Bounteous standardized content management for minimal ongoing maintenance and flexibility to move at the speed of the hospitality and gaming industry.
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