Modernizing Digital Presence by Implementing Search Engine Optimization
Bounteous x Accolite partnered with a leading UK-based telecom operator to implement Search Engine Optimization (SEO) as they needed to modernize their digital presence and reimagine the checkout journey of customers visiting their website.
- Marketing & Campaign Operations
- Digital Experience Optimization
- 60-70%Page performance improved across key KPIs
- 30%Improvement in customer conversion rate
Business Issue
Checkout pages were not consistent and were providing a disconnected view to the customer. Pages of the website were not search engine optimized and customers experienced performance issues related to web pages.
Solution
Leveraging our past experience of working with telco companies, we helped the client drive their digital transformation journey. We successfully enhanced the UI of the pages and made the pages crawlable to increase the brand visibility of the client across search engines.
We overhauled the UX/UI of each website page with the new design to provide a more compelling user journey and created more traction of website pages on search engines leading to increased brand visibility. The CX was improved by removing redundant pages from the checkout journey.
Average size of the order per customer increased significantly, owing to greater visibility of products and offers in the customer buying journey. The work lessened the tasks required of content producers by integrating a central component with popular links which gets displayed across all the customer facing pages.
Outcomes
Page performance of the website pages improved by 60-70% across key KPIs, and the company saw a 30% improvement in customer conversion rates. Website pages were crawlable across search engines.
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