A Game-Changing Shopping Experience
Wilson Sporting Goods Co. has been at the forefront of award-winning sports equipment innovation for over 100 years, and continues to lead the charge in digitally connected, socially shareable, and highly customizable products used by premier athletes and everyday enthusiasts alike. Although recognized as technically masterful, Wilson’s passion for the people and culture surrounding their products was not reflected in their online shopping experience. Their family of brands used multiple content management systems, which did not support how they wanted to speak to their customers. We partnered with Wilson to turn their traditional commerce site into an experiential purchasing platform, resulting in increased revenue and commerce conversions, and a reduced bounce rate. These metrics reflect a transformation that fully established Wilson as a distinctive digital player in the highly competitive sports marketplace.
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