ABB Optical

Making Exceptional Eye Care Easy, Accessible, and Enjoyable

ABB Optical, the leading distributor of contact lenses in North America, partnered with Bounteous to develop an amazing new experience and platform: Abby. Abby not only helps improve the doctor-to-patient relationship by making it easy for patients to access their prescription and insurance information, but also provides Eye Care Providers (ECPs) a competitive edge by frictionlessly enabling them to sell contact lenses directly to consumers (DTC).

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  • 3XINCREASE IN DIRECT TO PATIENT SALES DURING MVP LAUNCH
  • 300%HIGHER INCREASE IN ​ORDERS AND REVENUE THAN INITIAL TARGET DURING MVP LAUNCH
  • 1,000+U.S. EYE CARE PROVIDERS USING ABBY

The Power of Partnership

ABB Optical partnered with Bounteous to develop innovative digital solutions that would effectively respond to customer needs and push the industry forward.

Strategic Research

Identifying the key elements of a successful digital strategy begins with comprehensive user research. By delving into consumer wants and needs, we were able to garner critical information and make more strategically guided decisions.​

Roadmap Development​

Our cross-functional teams translated the strategic outline into a plan of action based on prioritized needs and objectives to build alignment and enable execution.

Clear Vision, Serious Strategy​

An Eye For Design

In partnership with ABB, we designed their new platform's logo and signature to make it welcoming, professional, and authentic.

Visualizing The Customer Journey

The brand's core values should come alive through its customer's experiences. We tested and created several personas and customer journeys to ensure flawless and customized interactions.

With a single platform, we brought convenience to a whole new level.

One-Click Commerce

Patients can now purchase their doctor-prescribed eye care products confidently, securely, and easily.

Comprehensive Business Solution

Ensuring the platform rolls up practice information into a comprehensive reporting tool, allowing Eye Care Providers to easily review business metrics, opportunities to increase, revenue, decrease costs, and drive EBITDA.

Together, we are revolutionizing the way eye care providers engage with patients to deliver the best solutions for their vision health.

ABB Optical has always committed to supporting eye care practitioners and their patients. Now, more than ever, they are positioned to provide the best support possible.