SMX East 2016 - Google Analytics Power-Reporting For SEO And SEM

At SMX East 2016 Andrew Garberson presented on Google Analytics Power-Reporting For SEO And SEM.

Session Details

Google Analytics reigns as a free, powerful platform for understanding the performance of your website(s). With the release of Universal Analytics, there are many new ways to take advantage of the data you are collecting to analyze and report on your AdWords performance. You can now cross-pollinate data from AdWords to Google Analytics and automate reporting in Google Drive through the Google Analytics API. With these new capabilities, you can create and share custom reports and dashboards with your teams, management and vendors.