INBOUND 2016 - Go Beyond Hit Counting: Making Analytics-Informed Marketing Decisions
This event occurred on Sun, Oct 16, 2016
Boston Convention & Exhibition Center, 415 Summer Streett, Boston
At INBOUND 2016, Jon Meck led a session on how to go beyond hit counting by making analytics-informed marketing decisions.
This session offered concrete takeaways and goals for your organization to become more "data-driven." Using the free Google Analytics as a model for other platforms, learn how to best integrate with other services, confirm or challenge your beliefs about Google Analytics, and learn how to hyper-customize Google Analytics to your specific organization and its goals (both micro and macro).