SMX West 2017 - Google Analytics And The Rise Of (Free!) DIY Audience Marketing
This event occurred on Wed, Mar 22, 2017
During SMX West 2017 Andrew Garberson gave a presentation on Google Analytics and The Rise Of (Free!) DIY Audience Marketing.
It's an understatement to say that the internet is a vast place. But no matter how big it is, segmenting your audiences in Google Analytics provides a transparent way to understand and break down your site visitors and audiences. Using segments helps search marketers fine-tune how to speak to different visitors in different ways, increasing both efficiency and efficacy.
This session covered:
- What questions to ask when designing audience segments.
- Best practices and how to best use segmentation.
- How to perform complex audience research with your existing ad platforms and analytics suites.